Post by account_disabled on Jan 23, 2024 13:55:45 GMT 7
Viber newsletter is one of the channels of marketing communication with subscribers and customers. In general, it functions according to the same rules as other channels: to begin with, you need to obtain consent for mailing, you should not spam, you need to personalize communication, etc. But Viber has a number of features that favorably distinguish this marketing tool. We will talk about them. We will also consider cases of successful use of Viber mailings in marketing campaigns of well-known brands. Why you should use Viber as a marketing channel Fast response and high read rate. According to eSputnik , the average Open Rate in this channel is 70%, and for transactional messages it approaches 100%. Reaching contacts that are not available in other channels. Omnichannel mailing services allow you to easily select a segment of customers who are inactive in other channels, thanks to which you can significantly expand your audience.
Content. A Viber message can contain an image, up to 2 buttons and C Level Executive List up to a thousand characters, which favorably distinguishes it from SMS. Flexible pricing. Most mailing services offer different pricing for promo and transactional messages: the latter are on average 3 times cheaper. You can use a third-party service as a provider and at the same time use all the advantages of the mailing service through processing: personalize and automate mailings, combine them with other channels, etc. Examples of effective Viber mailings Let's share several stories of success achieved by CDP eSputnik clients thanks to the use of Viber mailings. Gold.ua Gold.ua is one of the largest online jewelry stores in Ukraine. The company used Viber mailings, but directed them to a very narrow, warm segment.
Before Black Friday, they decided to expand it and include all subscribers whose data contained only a phone number, without an email address. Gold.ua is one of the largest online jewelry stores in Ukraine The Viber newsletter for "Black Friday" brought the following results: traffic on the site increased 10-12 times; compared to the previous month, the conversion rate increased by 50%; Viber transactions jumped by 123%. Kitaec Kitaec is an online supplier of Chinese auto parts. Marketers analyzed the effectiveness of various marketing channels and found that Viber is the best for their audience. Therefore, this channel was made the main one in the trigger scenarios for abandoned carts and views. At the same time, e-mails were left in the chains and web push messages were added. To increase the relevance of messages, advanced segmentation began to be used in all communications .
Content. A Viber message can contain an image, up to 2 buttons and C Level Executive List up to a thousand characters, which favorably distinguishes it from SMS. Flexible pricing. Most mailing services offer different pricing for promo and transactional messages: the latter are on average 3 times cheaper. You can use a third-party service as a provider and at the same time use all the advantages of the mailing service through processing: personalize and automate mailings, combine them with other channels, etc. Examples of effective Viber mailings Let's share several stories of success achieved by CDP eSputnik clients thanks to the use of Viber mailings. Gold.ua Gold.ua is one of the largest online jewelry stores in Ukraine. The company used Viber mailings, but directed them to a very narrow, warm segment.
Before Black Friday, they decided to expand it and include all subscribers whose data contained only a phone number, without an email address. Gold.ua is one of the largest online jewelry stores in Ukraine The Viber newsletter for "Black Friday" brought the following results: traffic on the site increased 10-12 times; compared to the previous month, the conversion rate increased by 50%; Viber transactions jumped by 123%. Kitaec Kitaec is an online supplier of Chinese auto parts. Marketers analyzed the effectiveness of various marketing channels and found that Viber is the best for their audience. Therefore, this channel was made the main one in the trigger scenarios for abandoned carts and views. At the same time, e-mails were left in the chains and web push messages were added. To increase the relevance of messages, advanced segmentation began to be used in all communications .