Post by account_disabled on Dec 26, 2023 14:06:42 GMT 7
Spark Foundry , Publicis Groupe 's media agency , held yesterday the first session of Room for Trends Spain, a room in Clubhouse from which they discussed the most relevant trends in 2021 , taking people's mood as a starting point. . The six trends addressed in the session, seen as opportunities in which brands can get involved to make the most of their resources, can be summarized as: Like at home, nowhere, from socializing and eating to managing the well-being of body and mind. The home becomes the center of operations and, with it, the epicenter of consumption. Focused on mental and physical health . Taking care of our mind and being able to care for our body, even from a distance, becomes a priority in the world that the pandemic leaves us with. More digital and demanding than ever , being connected and entertained during the pandemic is an already normalized habit.
We demand an increasingly better experience (5G) and greater control of our data, new challenges arise around privacy and the approach to consumers. Allies in a confined world . Two content platforms Phone Number List are already marking a turning point in our online consumption: TikTok, which in two years has achieved half of the users that Facebook has; and Twitch, on which we already spend more time than on YouTube. Go window shopping - pandemic version. Competitive prices, excellence in service, absence of contact... Ecommerce is the preferred solution for many people of all ages and conditions. We have gone from Zapping to Shopping. In fact, it has even reached TV. Words are no longer enough . Purpose and commitment above all, we are in a moment in which, if you do not act, you do not exist. And of course it includes brands. A concept called Brandstanding.
In the conversation, a seventh trend emerged, the rise of audio, which was reflected in the initiative itself, in which for the first time a presentation of the agency's trends was carried out openly and not before a previously convened audience. After the session, the Spark Foundry team proposed a series of take-aways on the role of marketers in the current scenario: • In the face of the isolation situation, our work involves contributing to the elimination of barriers and bringing consumers closer to what they want most. • People are now able to show the less kind part of their lives because it helps them deal with adversity better, it is something that we must all normalize • Faced with new entertainment models, communication must continue to focus on people, adapting our message to the codes of each environment • With a more united and supportive society to overcome the most difficult barriers, it is time for values to lead to eliminating egos and fighting for the common good.
We demand an increasingly better experience (5G) and greater control of our data, new challenges arise around privacy and the approach to consumers. Allies in a confined world . Two content platforms Phone Number List are already marking a turning point in our online consumption: TikTok, which in two years has achieved half of the users that Facebook has; and Twitch, on which we already spend more time than on YouTube. Go window shopping - pandemic version. Competitive prices, excellence in service, absence of contact... Ecommerce is the preferred solution for many people of all ages and conditions. We have gone from Zapping to Shopping. In fact, it has even reached TV. Words are no longer enough . Purpose and commitment above all, we are in a moment in which, if you do not act, you do not exist. And of course it includes brands. A concept called Brandstanding.
In the conversation, a seventh trend emerged, the rise of audio, which was reflected in the initiative itself, in which for the first time a presentation of the agency's trends was carried out openly and not before a previously convened audience. After the session, the Spark Foundry team proposed a series of take-aways on the role of marketers in the current scenario: • In the face of the isolation situation, our work involves contributing to the elimination of barriers and bringing consumers closer to what they want most. • People are now able to show the less kind part of their lives because it helps them deal with adversity better, it is something that we must all normalize • Faced with new entertainment models, communication must continue to focus on people, adapting our message to the codes of each environment • With a more united and supportive society to overcome the most difficult barriers, it is time for values to lead to eliminating egos and fighting for the common good.